Search Engine Optimization & Marketing

SEO conceptsThe internet playing field is highly competitive and within each sector of industry there are more and more sites clamoring for the same traffic.

Any Search Engine Optimization campaign will consist of the following steps:

  • Analysis of your existing web site and written content
  • Keyword research to find the most popular and relevant words and phrases that will bring traffic to your site.
  • Implementing those keywords (in your written content, links, web page code, etc.)

It does take time to see the gains from traditional SEO (also known as organic SEO) but its importance cannot be overstated – it is at the very heart of your web site’s ongoing growth and success.

The Importance of Web Site Copy Writing

Search Engine OptimizationYour written content is probably one of the most overlooked components of a website. When writing for the web, you actually have two audiences – the visitor and the search engine. You need to write differently for the internet and for search engines than you do for traditional print media. Considering that people tend to scan rather than read a web page, the content needs to be concise, compelling and tailored to your target audience.

If you need help with your written content, we can take care of it for you. Despite all the hype, tricks and empty promises of getting your site listed in hundreds or even thousands of search engines, it still comes down to one fundamental truth:

Content is ‘king’.

Contact Us to discuss your marketing options

Further reading on SEO concepts